Case Studies

Case Studies

MOOYAH Burgers, Fries & Shakes

Repeat client MOOYAH came to Robust to help create their Millionaire microsite. The goal was to increase guest frequency with game cards and emailed coupons, encouraging customers to keep visiting for more chances to win.

THE IDEA

Wanting to drive repeat visits, MOOYAH drew upon the concept that there are over a MILLION ways to build a burger in their restaurants. Expanding on that idea, Robust worked with them to create a sweepstakes promotion that had a possible Grand Prize of $1,000,000! To keep the excitement going throughout the entire promotion period, they also offered weekly drawings and contact share incentives.

THE EXECUTION

With every MOOYAH Burger purchase, guests received a game piece with a bounce-back coupon on one side, and a 16-digit code to take online to a custom microsite on the other.

Online, guests entered their code and required contact information. They were also provided the opportunity to join MOOYAH’s text and email clubs. Robust worked with MOOYAH’s vendors so that this step was integrated and joining the club was immediate.

After submitting the necessary information, guests were taken to a page to “Build their Burger” using combinations of over 25 ingredients. The final step was a confirmation page where they could win FREE MOOYAH FOR A YEAR by entering three email addresses for friends and family. The “Share” email to those people included a coupon and information about the “Build a Burger” sweepstakes.

In addition to the $1,000,000 sweepstakes, there were weekly drawings from all entries for a “Free MOOYAH for a Year” gift card (ARV $300). Robust handled the prize fulfillment of those gift cards. MOOYAH also had an incentive program where the restaurants competed against each other for the most entries into the sweeps.

PROMOTION SUPPORT

The “MOOYAH Millionaire” cross platform campaign was 8 weeks in length and utilized the following promotional elements:
  • Social Media (Twitter, Facebook, etc.) 
  • Broadcast Emails
  • Text messages
  • Print Advertising
  • Public Relations 
  • Internal contest

THE RESULTS

MOOYAH distributed 425,000 cards, and received an impressive participation rate of percentage of 14.49%!

Of those that entered:
  • 9% shared the program with three friends via email!
  • 35% joined the MOOYAH email club for the first time!
  • 4% joined the MOOYAH text club for the first time!

LENNY'S SUB SHOP
ONLINE SWEEPSTAKES OVERLAY

Brent Alvord, President
Lenny’s Sub Shop
“We used Robust Promotions for a big scratch and win campaign for 160 restaurants in 20 states that also offered a chance to win $100,000. Their company was fantastic. They took care of everything in a turnkey manner and even helped take care of all of the legal work and prize administration. Their prices were very reasonable and they were extremely professional. I definitely recommend them and I am planning on doing business with them again.”

COFFEE BEANERY
"COO COO FOR KONA" PROMOTION

Bob Ashley, Marketing/Public Relations
Coffee Beanery
“Robust Promotions exceeded expectations again as we did our second Scratch &Win promotion with them. Their direction made this contest an even bigger success than our first one! They even helped us find a partner for one of our prizes. They helped keep us on the timeline for a successful launch of our second contest.”
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