Online, guests entered their code and required contact information. They were also provided the opportunity to join MOOYAH’s text and email clubs. Robust worked with MOOYAH’s vendors so that this step was integrated and joining the club was immediate.
After submitting the necessary information, guests were taken to a page to “Build their Burger” using combinations of over 25 ingredients. The final step was a confirmation page where they could win FREE MOOYAH FOR A YEAR by entering three email addresses for friends and family. The “Share” email to those people included a coupon and information about the “Build a Burger” sweepstakes.
In addition to the $1,000,000 sweepstakes, there were weekly drawings from all entries for a “Free MOOYAH for a Year” gift card (ARV $300). Robust handled the prize fulfillment of those gift cards. MOOYAH also had an incentive program where the restaurants competed against each other for the most entries into the sweeps.