Showing Gratitude

And finding out whether your customers really know you're grateful they're there.

By Leslie Allison, President

Let’s face it, with the craziness of the past 6+ months, most restaurants haven’t been thinking about marketing campaigns. Things like keeping the lights on and staying open have taken top priority, and rightfully so. But as people are creating their new “normalcy” and establishing new social patterns, connecting - or reconnecting - with your customers is more important than ever. One impactful way to do this is to let them know how much you appreciate them.



As Daniel Rogers writes in his article Do your customers really know you're grateful they're there?, "(B)rands that go above and beyond to show that they care about every person's circumstances will earn their gratitude. That gratitude, in turn, can be converted to loyalty that will last long after the pandemic has passed."