“Greg and Leslie have unearthed a promotional strategy that is very effective in building frequency inside of retail stores.
Because of all the legal ramifications, they have engaged one of the top law firms in the United States, which also handles the McDonald’s Monopoly game. That ensures 100 percent compliance, so the client never has to worry about that issue.
From an execution standpoint, it doesn’t incur all the heavy media costs that are usually related to building top-line sales and profitability. It has a lot of elasticity in terms of developing incentive programs for staff members that can be rewarded through a scratch-and-win process.”
They’re capitalizing on the popularity of lotteries and what the publishers clearing house did. People love the element of surprise. And through case studies, they have seen significant increases in sales, and frequency of visits.
What Greg and Leslie do is simplify the process and not try to be all things to all people. The thing I love about them is their authenticity. They’re fun to do business with and they have a servant mentality: they get the job done. When they make a promise, they deliver on it."